Live Commerce Coordinator

City of Industry, CA
Full Time
Entry Level

We are looking for a driven and detail-obsessed LIVE Commerce Coordinator to own and manage TikTok Shop LIVE operations for Sunny Health & Fitness. This role is responsible for both Brand LIVEs and Creator LIVEs — from planning and scheduling to execution, performance tracking, and optimization. If you thrive in a fast-paced, real-time environment, love the energy of live content, and are obsessed with conversion and results, this role is for you. 

Responsibilities 

Brand LIVEs 

  • Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop 

  • Build and manage LIVE scripts, run-of-show documents, product showcase order, and talking points 

  • Coordinate talent, hosts, and internal team members for each LIVE session 

  • Set up and manage LIVE studio logistics — equipment, backdrop, product staging, and tech setup 

  • Monitor real-time performance during LIVEs (viewers, GMV, ATC, conversions) and make in-session adjustments 

  • Manage in-LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center 

  • Ensure products are properly listed, priced, and linked before every session goes live 

Creator LIVEs 

  • Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products 

  • Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVE 

  • Coordinate product seeding and sample fulfillment for creator LIVE hosts 

  • Schedule and maintain a creator LIVE calendar to ensure consistent session frequency 

  • Monitor creator LIVE performance and pull post-session reporting on GMV, viewers, and conversions 

  • Maintain ongoing relationships with LIVE creators — follow up, provide feedback, and retain top performers 

Reporting & Optimization 

  • Track and report weekly LIVE performance metrics — GMV, peak viewers, ATC rate, conversion rate, session duration 

  • Identify top-performing products, price points, and content formats across both Brand and Creator LIVEs 

  • Collaborate with the social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions 

  • Stay current on TikTok LIVE trends, competitor LIVE strategies, and platform feature updates 

Qualifications 

  • 1–2+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management 

  • Hands-on experience with TikTok Shop Seller Center — LIVE setup, product linking, promotions 

  • Strong understanding of LIVE commerce metrics — GMV, ATC rate, conversion rate, peak viewers, session duration 

  • Experience coordinating or hosting LIVE sessions, either brand-side or creator-side 

  • Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously 

  • Comfortable working in real-time, high-pressure environments where things change fast 

  • Clear, direct communicator — with creators, internal teams, and leadership 

  • Proficient in Excel for tracking, scheduling, and reporting 

  • Bilingual (English/Spanish) is a plus 

  • Passion for fitness, wellness, or lifestyle content is a plus 

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